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Mission: expose the bait and switch of tree services that claim 2 b "masters", or "experts"

 A qualified residential arborist faces challenging tasks every day. Making proper pruning cuts each time a trimming procedure is done becomes a frequent problem. Without using climbing spikes (against international standard and illegal in many communities), and rarely leaving stubs (against international standard and illegal in many communities), a true arborist is competing with other companies who ignore codes of nature and man.

Although a qualified residential arborist performs many tasks related to tree care: landscaping root zones, removing dead or dangerous trees, planting and pruning smaller trees, the bulk of work is climbing and pruning large shade trees. I am Alan Williams of Rebel Tree Care, and I personally have climbed and pruned many thousand shade trees, most in Cherokee Village and surrounding communities, many in Memphis Tennessee. Although I have worked in faraway places such as Oklahoma City Oklahoma, Venice and Pensacola Florida and New Iberia Louisiana, closer places such as Hot Springs, Little Rock, Batesville, Fayetteville and Jonesboro in Arkansas, Thayer and West Plains in Missouri, Hernando and Senatobia Mississippi, the majority of my work is done in my home town of Hardy and Cherokee Village, with a certain percentage in Memphis.

If past performance means anything, Rebel Tree Care is the best choice, hands down. Equipped with property liability insurance continually since 1989 I have consistently pruned trees properly. My customers trees are beautiful, round collar cuts subtly signaling someone cared. Others have chosen less scrupulous tree services, with no qualified arborist on staff, ugly scars from climbing spikes mar cambium, ugly stubbed branches sprouting abnormal, destructive, amateur level "flush"  cuts. Substandard work is proven to reduce property value of a residence or even a street or community.

I have never used spikes to climb a tree unless the procedure was a removal; my ladder, pole and ropes work safely and efficient. I do not "top" trees or stub branches. I also do not make "flush" cuts, and I understand the dangers of overpruning, and/or "lions tailing", all of these methods are against standard, specifically ANSI A300 pruning standard. Proper pruning cuts not made by me are so rare in the area. Some of the busiest tree companies make good cuts only on a high visibility street tree, or an influential location. And very often, when you examine closely, they don't make standard cuts at all.

Look closely where they’ve been in the past and you will find the full range of sloppy cuts and spike marks. I strive in earnest, as should all arborists to make perfect cuts on all trees, small and large, whether on an upscale thoroughfare or behind the shed of a back woods cabin. Science proves the importance of this elementary standard cut.      

I hope to inform you in the future of standardized tree care faithfully enforced among the industry. Sadly this is not the case today. A poorly chosen tree service causes irreparable damage that may not become apparent for years, even decades. If a tree you own needs pruning, Alan Williams of Rebel Tree Care is without question the best choice. I challenge anyone disputing any part of this Mission Statement to a public forum and debate.

Often root zone protection is needed, erosion control or aeration. Pricing and variety of services vary. Wood chips produced during cleanup can provide much needed ground cover, or be hauled away.

Planting and mulching is often provided at no extra cost. At this time estimates and initial consultations are provided at no cost or obligation. 

Alan Van Williams 

AVW  03/25/2003,04,05,06,07,08.11/8/2010, 2011,13, 14, 18

Standard, substandard, nonstandard , American National Standards Institute, legal standard, guidelines, topping, flush cuts, rampant malpractice, rip off, huge problem, dangerous precedent, unwary homeowners, residential arborist Arkansas Tennessee, unqualified workers, ignorance, intimidation, lies, myth, fast talk, industry standard, codes, CODIT, insurance, reliable, ethical, affordable, consistent